KPMG Global

Bringing brand expression to 100+ markets through a component library grounded in evidence and restraint.
Bringing brand expression to 100+ markets through a component library grounded in evidence and restraint.
At a glance
At a glance

ROLE

Design Lead · Via Publicis Sapient

TIMELINE

4 months · 2023

Team

Design workstream run end-to-end, working alongside a Creative Director

SCOPE

Full component library · All breakpoints · 100+ market and language sites

I OWNED

The full component library, end to end, through stress-testing and final approval

The challenge

KPMG Global's website refresh demanded a component library elevated enough to carry a new identity, and disciplined enough to survive 100+ market and language sites without breaking under content nobody had stress-tested yet.

What I did

Designed and rebuilt the component library end-to-end: 30+ components inspected, redesigned, and expanded into complete sets, with every breakpoint, authoring scenario, and language accounted for before approval. Each component was stress-tested against accessibility, engineering build standards, and content flexibility so authors could compose any layout without breaking it.

The outcome

Components live across 100+ sites, with design integrity intact years after launch.

TL;DR

A global firm mid-rebrand has a deceptively hard design problem: new components that feel editorial and distinctly KPMG, yet survive every market, every language, and every content length its hundred-plus sites will throw at them. I led design on the component library for the kpmg.com redesign, taking it from style guide to stress-tested and approved across all breakpoints and markets. Years after launch, the components are still live and the design integrity has held.
Continued on request
The full case study is available on request.
If we've talked shop, you have the password. If not, that's easily fixed.
Request access by email

My takeaway — and what that means for you

A component that looks finished and one that survives a hundred markets are different things — the difference is due diligence nobody sees in the mockup. Verify before you build on inherited work, test before you approve it, and let evidence settle the fights between beautiful and usable.