Lululemon

ROLE
Design Lead · via Publicis Sapient
TIMELINE
6 months · January to June 2025
Team
Audit conducted solo, with creative direction oversight. Build delivered with two senior designers, a supporting design lead, and motion design support.
SCOPE
Design system audit · Phased scale roadmap · NA, EMEA, Asia
I OWNED
The audit methodology, the Figma API audit tooling, and the stress-testing and refinement of the universal component architecture
The challenge
Lululemon's global redesign needed one design system to hold across three markets. The one they had was drifting apart, platform by platform.
What I did
Audited the system across people, process, and pixels, pinpointed where it was breaking, and led the refit of the universal component library so it could scale.
The outcome
The refit library shipped: the live app and e-commerce experience reflect what my team delivered, and leadership aligned on a phased roadmap to take it global.
TL;DR
Design systems fail through ownership and workflow long before they fail through components; the pixels are just where it shows. Lululemon's was drifting across three markets, so I traced the drift to its source and refit the universal component library to hold. It shipped, and the live app still runs on it.
My takeaway — and what that means for you

